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Podcaster · Landing page concept

The Long Answer

A bento-style home for a weekly interview podcast, with the latest episode playable above the fold.

CREATOR
Dami Ade
CATEGORY
Podcaster
DELIVERABLE
Landing page UI
YEAR
2026
The Long Answer landing page concept, full page
01

Overview

“Big questions. Long answers.”

A concept site for a long-form interview podcast. The page gets visitors listening within seconds and routes them to their favourite podcast app, while the host's personality stays front and centre.

02

Design direction

Deep plum and a warm orange give the show a confident, friendly identity. A bento grid pairs a large host portrait with a player card (waveform and progress), a recent-episodes list, and platform buttons, so everything a listener needs fits on one screen.

03

The problem

Podcast pages usually send people away before they hear anything. Dami's best conversion was always the show itself.

04

What we did

The newest episode plays above the fold, with app links sitting one tier down for people who already know how they listen. The bento grid keeps host, archive and sponsor pitch visible at once.

05

Key sections

  1. 01Host portrait hero with release-day badge
  2. 02Now-playing card with waveform
  3. 03Recent episodes list
  4. 04Listen-on platform buttons
06

Style guide

The Long Answer: colour palette and typography

Palette

  • Plum#3b1f5c
  • Signal Orange#ff6b35
  • Oat#f3eee6
  • Night#1a1423
  • Teal#2e8b75

Typefaces

  • Space GroteskHeadlines, body & UI