Strength Coach · Landing page concept
Move / Jade
A high-energy, poster-style landing page for an online strength coach and her training programs.
- CREATOR
- Jade Moreno
- CATEGORY
- Strength Coach
- DELIVERABLE
- Landing page UI
- YEAR
- 2026
Overview
“Stronger every week.”
A concept page for a strength coach who sells 12-week online programs and an app trial. It needed the punch of a sports brand and a clear path to the right program.
Design direction
Near-black with an electric lime accent and oversized condensed type gives gym-poster intensity. Outlined and solid words alternate for rhythm. A moody training photo fades into the dark background, and program cards plus a live 'community lifts' widget add proof and a sense of movement.
The problem
Three programs at three commitment levels, and visitors bounced rather than choose. The app trial was buried under the bestseller.
What we did
A poster hero that sorts by intent first — train with me, train alone, try it free — so the program grid is reached by people who already know which row is theirs.
Key sections
- 01Poster-scale three-line headline
- 02Coach intro and dual CTAs
- 03Community activity widget with bar chart
- 04Program cards with duration tags
Style guide
Palette
- Volt Lime#d4ff3a
- Jet#0c0c0c
- Chalk#f4f4f0
- Graphite#2c2c2a
- Ash#8c8c86
Typefaces
- AntonDisplay
- ArchivoBody & UI