Food Creator · Landing page concept
Salt & Crumb
A cheerful recipe-site landing page for a home cook, built around a free meal planner and a cookbook launch.
- CREATOR
- Nina
- CATEGORY
- Food Creator
- DELIVERABLE
- Landing page UI
- YEAR
- 2026
Overview
“Real food for busy weeknights.”
A concept page for a food creator with a large recipe library and a cookbook on the way. It balances quick discovery (search and categories) with list building through a free meal planner.
Design direction
Creamy off-white, tomato red and olive feel like a sunny kitchen. A chunky display serif gives it cookbook character. An arched kitchen photo with a rotated follower sticker and a prep-time card mirrors the recipe-card format. Category chips and photo cards make browsing feel instant.
The problem
A large free recipe library trains people to take and leave. There was no step between reader and customer.
What we did
A free meal planner as the bridge: search and categories serve the browsers, the planner captures the ones who cook twice, and the cookbook pre-order waits for them at the end.
Key sections
- 01Cookbook pre-order announcement bar
- 02Recipe search in nav
- 03Hero with meal-planner CTA
- 04Arched photo with follower sticker and timer card
- 05Category chips
- 06Recipe cards with time tags
Style guide
Palette
- Tomato#d8432b
- Olive#6b7a3a
- Butter#f6dd9c
- Crust#2b1d16
- Cream#fbf5ec
Typefaces
- DM Serif DisplayHeadlines
- KarlaBody & UI