Leadership Coach · Landing page concept
Maren Holt
A calm, trustworthy landing page for an executive coach selling one-to-one sessions and a small cohort.
- CREATOR
- Maren Holt
- CATEGORY
- Leadership Coach
- DELIVERABLE
- Landing page UI
- YEAR
- 2026
Overview
“Lead with clarity, not chaos.”
A concept site for a leadership coach who works with first-time founders and new managers. The page has two jobs: build trust fast, and move visitors to a free discovery call or a limited-seat cohort.
Design direction
Muted sage and warm cream feel grounded and quiet, the opposite of loud 'hustle' coaching. An arched portrait frame adds warmth, while a testimonial card and a live seat counter give proof and urgency at the right moment.
The problem
Coaching sites all promise transformation, so the category reads as noise. Maren needed proof of method in the first ten seconds, not adjectives.
What we did
A page that states who she works with, what happens in a session, and what it costs. Two doors out — a free discovery call and a limited cohort — so both the cautious and the ready have somewhere to go.
Key sections
- 01Dual call-to-action hero
- 02Arched portrait with overlaid testimonial
- 03Cohort card with seats-left indicator
- 04Workshop thumbnail
- 05Headline stats
- 06Client logo strip
Style guide
Palette
- Sage#3f5a4a
- Forest Ink#1f2a24
- Linen#f4f1ea
- Mist#dfe6dc
- Brass#c9a45c
Typefaces
- Instrument SerifHeadlines
- DM SansBody & UI