Brand identity and website for a travel creator
One name for 1.7 million people.
He had built an audience of 1.7 million. What he had not built was a brand. We gave him one name, one identity and one home on the web.
- Client
- Saif Afrisian
- Industry
- Creator, travel media
- Timeline
- 6 weeks
- Brand strategy
- Naming
- Visual identity
- Brand guidelines
- Web design
- Web development
- Copywriting
- Followers across platforms
- 1.7M
- Countries filmed
- 12
- Long form videos
- 600+
- National TV features
- 4
Everyone knew his face. Nobody could find him twice.
Every new platform got a new name.
- FacebookSPLIT
Two pages of almost identical size, around 600K people each, under two different names.
- YouTubeMISMATCH
A channel called Unseen AFRICA, while his recent films were coming from Malaysia, Thailand, Sri Lanka and Pakistan.
- InstagramDEAD LINK
Links in his bios pointing to handles that no longer existed.
- WebsiteEXPIRED
An old website domain that had expired.
The audience was already there. The brand just had to catch up with it.
We audited before we designed.
Before drawing anything, we studied the whole account.
- 10properties
Every channel, mapped.
Their names, their sizes and where each one linked. That map became the case for consolidation.
- Roughly10×the views
Every format, measured.
Films built around a real subject averaged roughly ten times the views of films where he was simply sightseeing.
- 151photos, frame by frame
Every photo, reviewed.
Two findings changed the brief.
- Most of his recent work was in Asia, not Africa.
- Almost every frame was a selfie at arm's length.
People, not postcards.
The selfie is the format. The rule is never take one alone.
One master brand. Everything else sits under it.
Naming architecture
After: 1 master brand
"Afrisian" stays because it already says what he is: a Bangladeshi who made Africa part of his story.
Built from the road, not from a moodboard.
The wordmark
Four colours, four shares
- Sandy Brown#FCAF58 · 70%Sun, dust and harvest
- Bone#FAF7ED · 12%Air
- Carbon Black#222725 · 12%Night and shadow
- Jungle Teal#6A8E7F · 6%Small moments of rest
Luminance separates, not hue.
Bangla is set larger and looser so it reads as first language, never as a translation.
Three graphic elements and no more
- Horizon bar
- 2px rule
- Frame
Nothing curves, nothing rotates, nothing is illustrated.
A manual his editors can actually use.
The first half sells the brand to Saif. The second half is a working manual for whoever edits his videos next.
- ThumbnailsFace size, safe margins, word count, colour use and a hard rule to test every thumbnail at phone size, not desktop size.
- Motion lawHard cuts, one direction of movement, one accent moving at a time.
A home for the audience, built for a phone on 4G.
His viewers are mostly Bangladeshi, mostly on mobile, often on slow connections.
Under 2.5 seconds to first paint on 4G, under 200KB of JavaScript. Desktop gets a short hero film. Mobile gets a still image.
Seed journal covers
One name. One home. Ready to grow.
- 8 names consolidated into 1 master brand
- 10 scattered properties given one home
- 4 national TV features turned into on site credibility
- 1 brand system covering logo, colour, type, photography, thumbnails and motion
Your audience is already there. Let's give it a home.
Brand strategy, naming, identity, guidelines, website design, development and copy by The Forge Studio, Chittagong.
Photography by Saif Afrisian.